When Irish eyes are smiling

19 January, 21

IPP, one of Europe’s leading poolers of sustainable wooden pallets to the supply chain, has continued its strategic expansion in Ireland with the promotion of Colin Keating to the role of key account manager.

Colin, who has worked for IPP for more than six years as an asset manager to control the retrieval and repatriation of pallets, has taken on the new challenge alongside his other broader responsibilities, which is already paying dividends in terms of new business wins.

Dublin born and bred, Colin’s new and integrated role allows him to network, which has already delivered a major new client in the frozen food sector, a new business win from a key competitor.

Colin said: “Having a local contact with a good understanding of the market and their specific needs is always going to work well in Ireland, where people buy from people.

“When I first joined the asset team, the processes were quite time-consuming but with some development, we’ve managed to streamline the process, freeing up time to focus on business development.

“In my new role, I am keen to expand new business and grow our existing customers.

“Pallets are an integral part of the supply chain and I build strong relationships with every part of the chain to ensure we continue the flow of our circular economy.

“Having worked at IPP for many years, I love the fact my role has been so varied and I’ve been able to develop into different areas. I’m motivated by challenge and every day offers something new.

“IPP is a great place to work. We are a small, tight-knit team with a niche market and we truly prove that teamwork makes the dream work!”

IPP’s commercial director Shelley Harris, said: “Colin has proved to be a fantastic asset to the IPP family and in this new integrated role has already demonstrated his ability to win new business and organically grow our existing clients in the island of Ireland.”

Outside of his busy work schedule, Colin is a family man with his wife and three daughters.

Diverse hobbies include Gaelic football, supporting Dublin GAA and live music, where he has even been known to travel to shows in Prague and Budapest.

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