The Student Video Award returns to showcase sustainability

1 April, 21

Following its successful launch last year, Pro Carton’s Student Video Award is now officially open for entry. European students in full-time education are encouraged to get creative and ‘think outside the box’ for their chance to win €5,000.

Students from 13 European countries participated in the inaugural edition of the competition by rising to the challenge of creating a video about the benefits of cartonboard.

Entrance to the competition is free of charge, with participants simply required to demonstrate a passion for sustainable packaging through submission of a short video highlighting the advantages of using cartons and cartonboard.

The video must be between 30 seconds and two and a half minutes in length, leaving the rest of the brief open to interpretation, allowing for a wide scope of imaginative entries.

In 2020, the judging panel of both film and cartonboard experts crowned two worthy winners. The first focused on the recyclable nature of cartonboard while the other winning entry the ASMR technique to highlight cartonboard’s qualities.

The winners were announced during the ECMA and Pro Carton 2020 Carton E-vent & Awards

Tony Hitchin, General Manager of Pro Carton said: “We’re excited to announce that the Student Video Award will be back this year after its launch in 2020. The competition was received extremely well across Europe, particularly amongst students studying film and media, and saw many high-quality entries despite the restrictions imposed by the pandemic. Students can record the video on their smart phone or a digital camcorder. What’s important is the creative idea. Cartons and cartonboard have lots of features and benefits in terms of functionality and aesthetic appeal, as well, of course, as their environmental credentials. The potential easing of lockdowns over the next few months will allow students to truly bring their ideas to life, and we can’t wait to see what this year’s awards will bring!”

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