Outsourced customer support specialist, Subfero, has been presented with an Every Can Counts Green Can Award . The Green Can Award scheme recognises businesses who have gone above and beyond to improve drink can recycling infrastructure and increase organisational engagement rates.
The judges were impressed with Subfero’s sustainability initiative, which included the appointment of two recycling champions, implementation of beverage can collection points around the office and coordination of a fun recycling-themed event for staff members.
Alongside a green fancy dress code, the event saw team members from the company’s Bristol site ‘shoot some hoops’, with points awarded for throwing beverage cans through a basketball hoop into an Every Can Counts-branded recycling bin. Team members also submitted their entries to a can-related pun competition throughout the day, before the event culminated in a Subfero Can-Can dance.
Megan Goswell, head of people at Subfero, commented: “We are extremely proud to be presented with a Green Can Award for our recycling efforts. At Subfero, we are passionate about reducing our environmental footprint and always look for new and engaging ways to do this.
“To help increase beverage can recycling rates in the office, we knew we needed to do something a little different. Our special staff event blended fun activities with serious recycling messaging to help raise awareness of the benefits of recycling among the team.
“It was a fantastic way to have a bit of fun, but at the same time remind everyone about the benefits of recycling drinks cans.” Megan continued. “We are really excited to continue our commitment to the environment and recycling, and we can’t wait to introduce even more creative initiatives to highlight the Every Can Counts message in the future.”
Chris Latham-Warde, programme manager at Every Can Counts UK, comments: “We’ve been really impressed by Subfero’s recycling programme along with their creative approach to engaging employees and are pleased to be recognising their efforts with this award. Research conducted by Every Can Counts last year found that only 43% of Brits often or always recycle when at work, so we hope Subfero’s activities will inspire others to promote recycling in the workplace too – while having some fun at the same time!”
Every Can Counts is a not-for-profit communications programme funded through a partnership between drink can manufacturers, the aluminium recycling industry and drink brands. The programme’s vision is to achieve a 100% recycling rate for drink cans throughout Europe. The programme partners with a wide range of businesses, organisations and events to work towards this goal, providing advice and support including free-to-use communications materials to help engage consumers with the benefits of recycling drink cans.