Organised by environmental NGO Redress with Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, the Redress Design Award propels its 11th cycle forward with the announcement of a partnership with VF Corp and its Timberland brand, known worldwide for its progressive authenticity and sustainable design, offering an exciting design collaboration to the First Prize winner.
The Timberland prize partnership forms part of a wider long-term strategic relationship between the Redress Design Award and VF. This is the third cycle of collaboration working to drive meaningful change among the future leaders of fashion through education, which forms the backbone of the programme, with over 50,000 individuals worldwide having benefitted from educational content and activities throughout the competition’s history. The partnership will also include a design challenge for all ten finalists later this year plus collaboration on key content around circular design in action for the Redress Design Award 2021 open access LEARN platform.
Redress Founder Christina Dean shares, “We are thrilled to welcome VF once again to the Redress Design Award as a key partner. Our shared vision with VF and Timberland – of ensuring that the fashion industry leaves a positive impact – is core to our partnership. The industry needs knowledgeable professionals entering the market and our work to educate the future generation of designers and business owners is vital. VF is one of a few organisations truly demonstrating a progressive approach to sustainability, and the opportunity for the competition winner to gain real-life industry experience through the prize with Timberland is a true career-changing opportunity.”
Dean’s sentiments are underpinned by Timberland’s recent announcement of the ambitious goal for its products to create a “net positive impact on the environment by 2030.”
DRIVING CIRCULARITY IN FASHION THROUGH EDUCATION
Redress recently released their ‘Education Impact Report’ reflecting on the critical work that the Redress Design Award has delivered across the last 10 cycles to equip the next generation of fashion professionals with the knowledge and tools to transform their industry. Designers in more than 55 countries and regions have benefitted from the Award’s educational offerings, from self-led learning via open-access resources, to tailored workshops, academies and immersive industry experiences.