MetalMatters, the industry-supported campaign that encourages householders to recycle their cans, foil, empty aerosols, trays and metal screw tops, has been rolled out by Buckinghamshire County Council.
As the 110th local authority to implement the educational campaign since its inception in 2021, Buckinghamshire County Council will see leaflets distributed to more than 200,000 houses, with further material set to arrive six weeks later. Campaign posters will be displayed at Household Recycling Centres (HRCs) and across social media, while a series of online resources will also be made available to local primary schools.
Run by the Aluminium Packaging Recycling Organisation (Alupro), MetalMatters aims to educates householders about best practice metal packaging recycling and motivate residents to recycle more at home. Designed to support kerbside recycling schemes, MetalMatters can be run by any local authority, either throughout the whole of their council area, selecting specific kerbside collection round or even by demographic targeting.
Andrew Jenkins, waste promotions lead officer at Buckinghamshire County Council, commented: “While our residents have already formed good recycling habits, as a county, we know we can do better. Through the MetalMatters programme, we are working to educate and inform local residents about which metal packaging can be recycled and which cannot. We look forward to seeing the results!”
Rick Hindley, executive director at Alupro, added: “Working in partnership with Buckinghamshire County Council provides us with a fantastic opportunity to promote best practice recycling advice to householders. Over the past few years, the MetalMatters campaign has delivered significant results and increased the amount of metal packaging collected across the UK. We hope to continue raising awareness and get more local councils involved in the programme.”