B Corp, and Household Goods Brand of the Year Neat. announces the launch of their most sustainable innovation yet — a powerfully plant-based Daily Shower Cleaner without the plastic-waste

26 January, 23
Award-winning, hand and home care brand Neat. launches their latest innovation in sustainable home cleaning: a Daily Shower Cleaner that prevents limescale build-up — without the plastic waste.

Award-winning, hand and home care brand Neat. launches their latest innovation in sustainable home cleaning: a Daily Shower Cleaner that prevents limescale build-up — without the plastic waste. With a long-lasting contemporary fragrance – Fig & Violet – our Daily Shower Cleaner makes cleaning your shower a joy!

“Our Daily Shower Cleaner is a product that has a high frequency of use, with most people using it at least once a day. It plays a key role in keeping your shower and tub limescale and grime-free… now you can do so without the guilt of all the plastic waste, and without shipping unnecessary water around the planet.” Neat. Co-Founder, Ryan McSorley.

In the UK, the homecare industry generates more than 29 billion plastic containers each year — most of which are not truly recyclable. The plastics crisis we are already in shows that the promise of recycling has already failed. Less than 10% of household plastic packaging gets recycled in the UK.

So what’s the solution? Greenpeace and other leading environmental organizations are calling on companies to reject cheap, throwaway plastic packaging, demanding reusable and refillable options for everyday goods.

Enter Neat.!

Neat.’s refillable system eliminates single-use plastic. Neat.’s single-use plastic-free hand and home care solutions have revolutionized how UK consumers clean their homes. In 2022, Neat. concentrated plastic-free refills saved 27 tonnes of plastic, and over 150,000 liters of water from transportation! The neat. team are committed to building on those savings for 2023 with a plastic-free and planet-friend alternative to high frequency use products — starting with their brand-new Daily Shower Cleaner.

Co-Founder, Ryan McSorley shares: ‘At neat. we want to tackle plastic waste in a big way. This means us looking at the products that people most frequently use and providing an alternative.’ Co-Founder Josie Harfield adds “We’re so happy to bring another simple swap to reduce the plastic footprint in peoples homes.”

Our Daily Shower Cleaner is our most sustainable innovation to-date. It’s the first product in our range to launch in a bottle made from 100% recycled aluminium — with brand-new, colour matched bases that use less silicone whilst still offering maximum style. Our Daily Shower Cleaner will also showcase our reimagined Starter Pack that features a bold new design in packaging that uses less cardboard (which is now FSC certified!).

“We are always looking for ways to improve the sustainability of our products. As we grow as a business we are able to use our scale to access more sustainable materials and processes which make our products even better for the planet. For us, it is all about progress rather than perfection.” explains Ryan McSorley, Neat. Co-Founder.

Our reusable bottles are designed to work with the interior décor of a stylish home. Our bottle contains no single-use plastic, is made from lightweight aluminium and with proper use, designed to last a lifetime. Sustainability never looked so good!

Neat.’s Daily Shower Cleaner is available in a contemporary scent designed for the modern home.

Fig & Violet: Fig meets violet for a soft, fruity and fresh aroma that makes cleaning your shower a joy. Aromatic top notes of fresh green fig, and lily. Sophisticated middle notes of precious woods with nutty, earthy notes and refined base notes of currants, amber, musk, cedarwood, patchouli, coconut and plum. Simply use everyday to make stepping out of your shower feel like a trip to the spa!

Each Neat. Daily Shower Cleaner Starter Pack contains

1x 500ml aluminum bottle and trigger spray

1x 30ml Plastic-Free Concentrated Refill

Our Refill system couldn’t be easier — 1x 30ml Refill + 470ml of water = 500ml powerful, plant-based claning

Daily Shower Cleaner Starter Pack RRP: £6.00 in-store / £7.00 on neatclean.com

Daily Shower Cleaner Concentrated Plastic-Free Refill RRP: £2.50 in-store and on www.neatlcean.com

Available: Waitrose from 15th January 2023 and neatclean.com from 27th January 2023

Our all-new Daily Shower Spray arrives hot on the heels of Neat. being named Household Goods Brand of the Year at the prestigious Grocer Gold Awards in London.

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