Hospitality’s role in supporting the UK’s climate policy: How emerging brands can drive sustainability and growth

Climate change is not a passing trend - it’s a long-term reality. The UK’s commitment to net-zero emissions by 2050 calls for action across all sectors, including hospitality. While running a restaurant, hotel, or event space might seem incompatible with ambitious sustainability goals, the reality is that sustainability isn’t just about doing good - it’s about meeting evolving customer expectations and positioning your business for growth.

Small to medium-sized hospitality brands are in a prime position to make a quick, impactful shift. Sustainability is no longer just a "nice-to-have" - it's a massive business opportunity. Solutions like those offered by SkootEco can help streamline these efforts… So let’s get into how your hospitality business can drive growth while making the planet a little greener.

The UK government’s five major climate priorities, as outlined by DEFRA, focus on clean air, plentiful water, thriving wildlife, reduced waste, and cutting emissions. Hospitality businesses can be key players in supporting these objectives, and even small, practical steps can make a big difference. For instance, upgrading to energy-efficient kitchen appliances or reducing food waste through partnerships with local food banks can have both environmental and economic benefits. Did you know food waste accounts for 6-10% of global emissions, more than the aviation industry at 3%?

By making sustainability a core part of your business strategy, not only do you help reduce your environmental impact, but you also align with consumer expectations for eco-friendly practices.

Sustainability is no longer just about responsibility; it’s a powerful growth strategy. Today’s consumers are more eco-conscious than ever, with 73% of global consumers willing to change their habits to reduce their environmental impact. In this highly competitive market, sustainability can differentiate your brand and attract loyal customers.

Your sustainability story needs to be woven into the very fabric of your brand. Highlight your eco-friendly efforts, from using renewable energy to sourcing locally grown ingredients, and make them part of your marketing. For example, De Vere hotels plant a tree for every guest who opts out of room cleaning. These kinds of initiatives aren’t just passing trends - they’re tools that attract conscious consumers and foster long-term loyalty.

Emerging hospitality brands have a unique advantage here. Unlike larger businesses, which often face bureaucratic hurdles, smaller brands can integrate sustainability into their business model from the start. Being transparent and vocal about these efforts will resonate deeply with customers and set your brand apart.

Measuring your environmental impact is crucial for staying on track, and thankfully, it’s easier than ever to do. Today’s tools can help hospitality businesses monitor energy use, water consumption, and carbon footprints. At SkootEco, for example, we help businesses calculate their carbon footprint, whether for hotel stays, events, or restaurant operations. Knowing your footprint allows you to set measurable goals and track progress. For instance, the average hotel room generates 11.5kg of carbon per night, while a three-course meal accounts for 8kg.

Having these metrics on hand helps you communicate your sustainability efforts to customers. This transparency builds trust and reinforces your commitment to reducing your environmental impact.

Sustainability might seem daunting, but the key is to start with small, actionable steps. First, assess your impact. Take stock of how much energy you use, how much waste you generate, and where your products are sourced. Knowing your biggest environmental challenges will help you identify the most effective areas for improvement.

Once you have this information, set clear, measurable goals. Whether it’s reducing your energy usage by 20% over the next year or switching to renewable energy, make sure these targets are specific and achievable. Share your progress with customers - letting them know how they can contribute to your goals builds a stronger connection and a sense of shared responsibility.

Engage your team in your sustainability efforts. Your staff are your best allies in this journey, and their involvement can make a significant difference. Talk to them about energy-saving techniques, recycling practices, and how to communicate your green initiatives to customers. A passionate, eco-conscious team amplifies your sustainability message and makes it more authentic.

Finally, bring your guests along on the journey. Show them how their choices - like opting for a plant-based meal or staying in an energy-efficient room - contribute to your sustainability efforts. You can even introduce visible eco-contributions on their bills, explaining how their money supports local environmental projects or global carbon offset initiatives. When customers feel like they’re part of something bigger, they’re more likely to support and return to your business.

The hospitality industry has a pivotal role to play in addressing climate change. By aligning your business with the UK’s climate goals and embedding sustainability into your operations, you’re not only doing your part for the environment - you’re building a brand that today’s eco-conscious consumers will love and trust.

Whether you’re running a café, restaurant, or boutique hotel, now is the time to go green. Sustainability is no longer just a responsibility; it’s a growth strategy that can propel your business forward and ensure long-term success. At SkootEco, we’re all about making the world a better place - one eco-friendly meal, event, or stay at a time.